A street sign in Ruatoria. I thought it was pretty cool since the text was only in Maori. And to be honest, I'm not sure what that's supposed to show you. Maybe to remind you to use a carseat for little ones? But there's no kid pictured in the car seat... I don't know. The East Cape is known for its predominantly Maori population, so osbensibly, many of the people there could read this. Although, the group of Maori kids that we were hanging out with on the beach in Waipiro Bay said that they envied Auckland's radio station selection since they only had one. We asked if their radio station was bad and they said 'no, but half the time they're talking in Maori and we don't know what they're saying.'